Code brew was a project where I built the brand identity from the ground up. I developed the concept behind the brand, the logo, the graphics and the product packaging.
Branding, Corporate Identity, Logo Design, Graphic Development, Product Packaging, Adobe Illustrator, Adobe Photoshop
The concept behind this beverage brand was to bring elements of computer programming into its identity – which was repesented in every possible way I could imagine. As something that is interesting to me, this was an extremely fun project to carry out.
The logo was created using punctuation – an important element in coding – to create the illusion of a glass. The main imagery is built from typography to establish the concept that everything you see on your computer is built by words. The colours and supporting graphics are also chosen with great care to relate to both the coding language and beverage they are representing.
